WhatsApp fans will soon be seeing a change coming into force and it could spark controversy.
WhatsApp users could soon see a shock change to the chat app.
WhatsApp is world’s most popular chat app with over 1.5billion users each and every month.
This year alone WhatsApp users have see plenty of changes with the introduction of stickers and group video calling among other new features.
And now WhatsApp users could be about to see arguably the biggest change to the Facebook owned chat app in years.
Whats new in 2019:
WhatsApp users are bracing themselves for the addition of adverts to the chat app in 2019.
Earlier this year it emerged that WhatsApp were planning on displaying adverts in status section.
The news emerged after WhatsApp co founder Brian Acton revealed he left Facebook over a disagreement on how to monetise WhatsApp.
The forty six year old claimed facebook co founder Mark Zurkerberg and other excutive wanted to send targeted adverts at users.
However this was not an approach Acton agreed with WhatsApp having prided itself for many years on being ad-free.
He said, “At the end of day i sold my company. I sold my users privacy to a larger benefit. I made a choice and a compromise. I live with that everday.”
Acton said facebook also wanted to sell businesses tools to talk to WhatsApp users something he also did not agree with.
Also added “Targeted advertising is what makes me unhappy.”
And in the aftermath of these comments a WhatsApp spokeperson said that the chat app would begin displaying adverts in its status feature next year.
Later on WhatsApp vice president Chris Daniels said, “We are going to be putting ads in Status.”
“That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.
It has not been revealed when in 2019 WhatsApp will be roling out the status adverts.
This change mark a huge first for WhatsApp with chat app having prided itself on remaining ad-free. And a large number of fans on Twitter already hit out at the decesion. One fan tweeted,” WhatsApp Status will start showing ads from 2019. R.I.P WhatsApp.”
Another posted, “The moment i see an advertisement on my WhatsApp status i am uninstalling it.”
“Monetising every damn thing.”
A blog post written by WhatsApp co founder Jan Koum on the chat app website explain the reason the co founder wnated to keep it ad-free.
The post was written prior to facebook acquisition at a time when WhatsApp was still a paid for service.
It said, ” These days companies know literlly everything about you, your friends, your interests and use it all to sell ads.”
“When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse.
We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way.
We knew that we could change people directly if we could do all those things. We knew we could do what most people aim to do every day avoid ads.
No one makes up excited to see more advertising no one goes sleep thinking about the ads they ‘ll see tomorrow.
We know people go to sleep excited about who they chatted with that day (and disappointed about who the didn’t).
We want WhatsApp to be the product that keeps you awake and that you for in the morning.
No one jumps up from a nap and run to see an advertisement.”